Marketing Strategies of Nestle Company-Free-Samples for Students

Question: Discuss about the Marketing Strategies of Nestle Company. Answer: Introduction Maggi noodles are manufactured by the Nestle Company under the portfolio of Instant noodles. Maggi is considered as the lifeline for many teenagers. It is seen that they consume Maggi when they are at home or away from home. So, in this report, the main focus is given on the Maggi noodles and the marketing strategies that are taken into consideration by the company. Market segmentation Maggi instant noodles segmented their market on the basis of the lifestyle and also by taking into consideration the eating habits of the consumers. The target audience of Maggi is mostly the teenagers, kids, and office going people. The Maggi has given focus on positioning the product as a healthy fast food and used the slogan of 2 minutes noodles. The segmentation of the product is done by taking into consideration the eating habits of the urban families. Market segmentation divides the heterogeneous market into the group of homogenous customers who consist of the same set of needs and wants to maximize the satisfaction level of the customers. Maggi has given focus on the segmentation of the market on the basis of Age, eating habit and also by taking into consideration the lifestyle of the families. The main emphasis is given on the age and appetite of the urban families (Ahmed, 2016). Target Market Maggi Noodles is related to the convenience and taste of the product that is considered as the filling of the snacks between the meals. The target audiences are kids, youth and also the working women. Children and teenagers are taken into consideration in which the large segment and the age group between 4 to 14 years have the same taste and the focus is given in that segment. The target is also given on studying age, working women because they require refreshment time from their hectic schedule. The company also gives emphasis on health-conscious people and they also launched health awareness campaigns to enhance the benefits of the consumers (Pandey Puntambekar, 2016). Positioning The company gives main focus on positioning their product with the attractive slogan like "2 minutes noodles ". Also, the most famous slogan used by the company is "Taste Bhi health bhi ". The company positions its product by giving emphasis on the concept of 2 minutes noodles that are easy to cook and good to eat (Sakunia Jha, 2016). Marketing Mix of Maggi Instant Noodles Product Maggi introduced various products in the market by taking into consideration the needs and taste of the customers. Maggi instant noodles have become popular in the mind of the consumers. Like Maggi instant noodles is one of the flagship products in the brand and this product is available for the consumers in many flavors like tricky tomato, chicken, and masala curry. Maggi vegetable multigrain noodles are a product that consists of Fiber, protein and fresh vegetables. Maggi Cuppa Mania is also offered in a cup format with two varieties of Chilly Chow yo and Masala Yo (Sivakumar and Shyamala, 2017). Place in the marketing mix of Maggi Maggi has also taken into consideration the distribution channel that helps to distribute the products easily. Nestle offers a proper margin of 6 percent to its distributors so that the products can be easily availed by the consumers. The distributors of the company make an advance payment to the company but the product is supplied on credit to its retailers. The retailer gives focus on the Maggi products to get a good margin of 15 percent on the promotional products and also 10 percent on the normal products offered by the company (Shree et al., 2017). Price in the marketing mix of Maggi Maggi takes into consideration the penetration pricing strategy and also the company has many indirect competitors in the market. The company has a proper policy related to prices of the products. From starting the company has kept low prices so that the middle class and low group can easily avail the products in an effective manner. Promotions in the marketing mix of Maggi The company has also given focus on the promotional activities that consist of creating awareness amongst the kids and female. Maggi also has given advertisement on the Kids channel with an attractive tagline like 2 minutes noodles. It induces and attracts the attention of the consumers. The products are also promoted by the famous celebrity Amitabh Bachchan and many other celebrities. It has given a positive impact on the sales and profitability of the company. There are also many offers and schemes introduced by the company so that the consumers can be attracted towards the product. The schemes are scratch and win coupons and money back offers (Balasubramanian et al., 2016). References Ahmed, R. (2016). 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Brand image of Maggi noodles before and after re-launch with special reference.IJAR,3(3), 346-350.